Got a great idea, or something you really believe in?
Is there a problem that needs fixing?
Communication has changed, thankfully! The collapse of traditional top-down broadcast models and the growth of social media has democratized many industries and their marketing and distribution channels. Traditional advertising channels like TV coexist with new media channels.
The good part of this revolution means that people value authenticity, originality, creative vision, and goals beyond the delivery of the next cheeseburger. Because of this, it's not enough for a brand to simply shout it from the rooftops anymore, brands and businesses must actually be ethical and accountable. Engage with your audience...smoke and mirrors is not enough! Our Agile, Human Centred and creative approach to product development can help.
Perhaps the scary part of this is that brands or individuals do not have total control of their 'image' or 'story'; and must relinquish control to a certain degree. Let the user or audience take control of the 'experience' in order to see the brand story picked up and take on a life of it's own. Consumers or users of a product can not only participate in the creation of the product or service, but actively shape and fill experience with their own content. Anxiety over control may be natural, but can be mitigated through the use of various tools, and methods, but most importantly the development of an effective risk management strategy, and an ethical, agile human centred and creative approach to product development.
Are you new to marketing?
To develop a quality marketing communications plan, we will help you understand:
- The goal of your campaign (i.e. brand awareness, leads, sales);
- Your target market;
- The message you want to send them;
- The communication channel (the media) that makes the most sense for your particular target audience.
Successful marketing happens when you achieve your goal by sending the right message and reaching the right market using the their communication channel (medium) of choice.